{"product_id":"philip-kingsley-elasticizer-40ml","title":"Philip Kingsley Elasticizer 40ml","description":"\u003cdiv id=\"contentOmnipresent\"\u003e\n\u003cdiv dir=\"ltr\"\u003e\n\u003cp id=\"product_long_description\"\u003eStrands feel like straw? Frizziness out of control? A weekly fix of Elasticizer is the answer your hair's been waiting for.\u003cbr\u003e\u003cbr\u003eElasticizer pre-shampoo treatment brings frizzy, tangled strands back to life instantly. Designed to put the elasticity back into dry, dehydrated strands, for a dramatic reduction in breakage. Originally designed for Audrey Hepburn to deep condition damaged hair and give her that movie star bounce and shine, it remains Philip Kingsley's best-selling dry hair treatment today.\u003cbr\u003e\u003cbr\u003eHydrolyzed Elastin ensures your hair breaks less, by providing stretch and strength, while Castor Oil and Olive Oil rehydrate your hair to make it look shiny and healthy. It is the elasticity hair treatment that gives you the feel-good factor, even after one wash.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eKey Benefits:\u003c\/b\u003e\u003cbr\u003e• Instantly adds shine\u003cbr\u003e• Reduces breakage by 46% after one use*\u003cbr\u003e• Intensely hydrates dry hair\u003cbr\u003e• Banishes frizz and tangles\u003cbr\u003e• Leaves hair bouncy, silky and manageable without weighing it down\u003cbr\u003e\u003cbr\u003e*46% reduction in breakage after one use - independent instrumental test\u003cbr\u003e\u003cbr\u003eBest suited for: Dry or dehydrated, chemically treated or colour-damaged hair that is prone to breakage and lacking shine or elasticity. Suitable for all hair types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"contentCollapse\"\u003e\n\u003cdiv class=\"product_long_description_subsection\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Philip Kingsley","offers":[{"title":"Default Title","offer_id":55502617575751,"sku":"CGS-MS26-019","price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/2474\/4775\/files\/Screenshot2026-10-21at01.35.30.png?v=1792543011","url":"https:\/\/shopcgs.co.uk\/products\/philip-kingsley-elasticizer-40ml","provider":"J\u0026C Supplies Ltd","version":"1.0","type":"link"}